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Introduction to Data Analytics

May 8 @ 8:30 am - 12:00 pm CDT


Data is everywhere. Understand how to harness it in order to drive informed decisions.

Working with Data to Make Decisions

This non-technical introduction to data analytics presents data science as a process that can be leveraged for strategic decision making. Participants will not only learn the terminology of data science, but more importantly consider the big questions that they should be asking in their organizations.

Topics include:

  • The 7-Step Data Science Process
  • Data driving innovation
  • Innovation driving insight


Dave Mihanovic is passionate about growing brands by helping them more effectively build, manage, analyze and leverage their customer data to elevate the experiences and relationships they have with customers. Since 2020, Mihanovic has worked as the Principal Consultant at CRQ Consulting as well as the Program Director for The Conference Board’s Data Analytics Council. Before that, he spent 24 years with Hallmark Cards directing consumer research as the VP for Insights and Analytics.


Course discounts are available for UMKC faculty, staff, and students. Contact us for details.

Explore the Data Analytics Workshop series

Introduction to Data Analytics is one of eight courses in the UMKC IDEAS Data Analytics Workshop Series. CLICK HERE to view the full series and explore a non-degree course certificate.

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May 8, 8:30 am - 12:00 pm
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