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Basics of Accounting: Finance for Non-Financial Managers

November 30, 2021 @ 8:30 am - December 1, 2021 @ 12:00 pm CST


This virtual seminar is split between two consecutive days. Participants must attend both sessions to complete the seminar. Registration covers both sections.

Part 1: November 30 | 8:30am – 12:00pm
Part 2: December 1 | 8:30am – 12:00pm

In this workshop you will gain an understanding of the accounting process, from recording the dollar impact of business decisions to the preparation of the resulting financial reports. You will come away with the ability to converse with the finance people intelligently and grasp the all-important numbers side of business. This workshop will help you become familiar with common accounting concepts and buzzwords used by accounting insiders. You’ll develop a baseline of financial understanding and clear up any confusion between different kinds of financial statements and identify their purpose and relation to each other.

Key Topics

  • The accounting equation and the relationship among its components
  • The basic accounting principles
  • The accounting process: journals and ledgers
  • How debits and credits work
  • How various business transactions affect financial statements
  • Cash accounting versus accrual basis accounting
  • The difference between accounting profit and cash flow
  • Retained Earnings: the bridge between the Income Statement and the Balance Sheet
  • Applying accounting conventions and guidelines
  • The purpose of and terminology associated with the key financial statements: Income Statement or Profit and Loss Statement (P&L), Balance Sheet, Statement of Retained Earnings, and Cash Flow Statement

Who Should Attend

This program is designed for both new managers of all backgrounds and established managers with non-finance backgrounds in every functional area of responsibility and in all industries.

About the Instructor

William Kay is an instructor for Bloch Executive Education, and owner of W. Kay & Associates, dedicated to helping organizations and individuals enhance their competitiveness, productivity, and technological performance. For the past 24 years, Bill has specialized in assisting businesses in the quest to improve performance in the areas of strategic planning, finance and accounting, project management, marketing, sales and sales management, and team building following the accelerated learning model for adult learning. Bill’s professional experience includes over 20 years as CEO and owner of a major manufacturing company and the past 24 years helping major Fortune 500 companies and universities with organizational development and training. Bill holds an M.B.A. in Finance and Marketing from the University of Missouri, Columbia, and a B.S. in Business Administration from the University of Arizona, Tucson.

Program Details

Online Seminars All online seminars are hosted in real-time via. Zoom. Be prepared to participate with your class in discussion with your instructor. If you have not used Zoom or would like to learn more, please visit Getting Started with Zoom.

Scheduling All online seminars will be held across two-consecutive days from either 8:30-12:00 or 1:00-4:00 CST.

Pre-Course Communication Once registration is completed, you will be emailed a confirmation of enrollment. Two weeks before the session, you will receive an email with login details and additional details including any pre-work assignments (such as short readings or videos that instructors may ask you to complete prior to the session).

Course Recording Each online seminar is recorded and you will be given online access to these recordings. By attending the event, you are giving the Bloch School of Management permission to use your image should we create promotional or instructional material from the recorded session.

Cancellation & Transfer Policy Seminar participants (or their organizational representative) should call or email Bloch Executive Education in order to change or cancel registrations. Cancellations made prior to 7 days from the seminar date are eligible for credit towards a future seminar, but are ineligible for refund. Credit for future seminar is valid through the following seminar year. Seminar registrations may be transferred from one individual to another up to 7 days before any elected seminar. Cancellations made within 7 days from the seminar date are non-transferable and non-refundable. Bloch Executive Education reserves the right to make changes to the cancellation policy and transfer policy. The current policies will be posted on our website and will be observed regardless of previous policies or standards. “No-shows” are non-refundable and non-transferable.

Available Discount Programs

UMKC and Bloch Executive Education Alumni, Kansas City Regional Association of REALTORS members, CX Central Exchange members, Saint Luke’s Health System employees, Heartland Black Chamber of Commerce members – you qualify for discounted seminar registration.

If any of the above categories apply to you, please contact umkcexeced@umkc.edu or 816-235-2892 to take advantage of discounted rates.



November 30, 2021 @ 8:30 am
December 1, 2021 @ 12:00 pm
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