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Digital Storytelling & Personal Brand

December 9, 2020 @ 8:30 am - 12:00 pm


This virtual seminar is split between two consecutive days. Participants must attend both sessions to complete the seminar. Registration covers both sections.

Part 1: Wed, December 9 | 8:30am – 12:00pm
Part 2: Thu, December 10 | 8:30am – 12:00pm

Stories are the most powerful and memorable way of communicating important messages – whether it was the ancient from Greek myths to Biblical parables to epic heroes on Disney journeys. Today technological advances have given leaders a wide array of tools to tell stories – video, website, social media, email, presentations, advertising — yet not all tools work for all stories. In this class, you’ll learn which tools are best for which kinds of stories, and how to be a master of those tools.

Key Topics

  • An overview of the strengths and weaknesses of different tools (video, presentation, written, visual, website, social media and others)
  • How to structure the core message a story, the challenge, the arc, the resolution.
  • Writing vs. public speaking
  • Business-case applications
  • Interactive practice

Who Should Attend

This class is great for any person who needs to communicate, motivate, inspire or direct other people. Business leaders, and people who someday want to be business leaders. Educators, preachers, rabbis, imams, politicians, newscasters, car sales people, PR professionals, moms, dads, youngest siblings – anyone!


Brett Posten is a branding and advertising veteran and has been a guest lecturer at UMKC and the University of California systems since the early 2000’s. In his early career, he served clients at Ralph Lauren, one of the great lifestyle stories of all time, as well as wrote advertising for some of the biggest brands in the world while at McCann Erickson New York. A graduate of the University of Virginia, where he studied American writers, artists and architecture, his favorite days of the year are when he gets to be a lecturer at UMKC. This class is so much fun, you may not realize you’re actually learning.

Program Details

Online Seminars All online seminars are hosted in real-time via. Zoom. Be prepared to participate with your class in discussion with your instructor. If you have not used Zoom or would like to learn more, please visit Getting Started with Zoom.

Scheduling All online seminars will be held across two-consecutive days from either 8:30-12:00 or 1:00-4:00 CST.

Pre-Course Communication Once registration is completed, you will be emailed a confirmation of enrollment. Two weeks before the session, you will receive an email with login details and additional details including any pre-work assignments (such as short readings or videos that instructors may ask you to complete prior to the session).

Course Recording Each online seminar is recorded and you will be given online access to these recordings. By attending the event, you are giving the Bloch School of Management permission to use your image should we create promotional or instructional material from the recorded session.

Cancellation & Transfer Policy Seminar participants (or their organizational representative) should call or email Bloch Executive Education in order to change or cancel registrations. Cancellations made prior to 7 days from the seminar date are eligible for credit towards a future seminar, but are ineligible for refund. Credit for future seminar is valid through the following seminar year. Seminar registrations may be transferred from one individual to another up to 7 days before any elected seminar. Cancellations made within 7 days from the seminar date are non-transferable and non-refundable. Bloch Executive Education reserves the right to make changes to the cancellation policy and transfer policy. The current policies will be posted on our website and will be observed regardless of previous policies or standards. “No-shows” are non-refundable and non-transferable.

Available Discount Programs

UMKC and Bloch Executive Education Alumni, Kansas City Regional Association of REALTORS members, CX Central Exchange members, Saint Luke’s Health System employees, Heartland Black Chamber of Commerce members – you qualify for discounted seminar registration.

If any of the above categories apply to you, please contact or 816-235-2892 to take advantage of discounted rates.

Looking for customized training solutions? UMKC TalentLink has you covered there too.